Sometimes we get mesmerised by the power of the technology at our fingertips… mixing the old ways with the new is often the best way to communicate
In my last blog I made a lot of noise about the importance of feedback. I often do. It is the oxygen every company needs to stay alive and grow.
The closer we are to our customers and their needs the better. That may sound a little like I am stating the obvious but it is so easy for big, busy, bustling companies to lose touch with the nitty gritty of their business…the small details which make up the big picture of what a customer really needs to be happy. That small talk around the meeting table often throws up the snippets of information which can turn a business lead into a customer or a customer into a supporter spreading the word to others… It’s all about understanding what makes them really tick. But, of course, when you filter table talk through the technology of social media you have a very powerful tool for communicating feedback and reacting to it.